Josh OstranderQuantitative vs. Qualitative Research: Does it matter when it comes to PhotojournalismWhether we like it or not, just about everyone has a smartphone in their pocket these days. And with every smartphone comes a camera and…4 min read·Jul 16, 2021----
Josh OstranderIs Social Media changing our Society for the Worse?Before anything else, I want to say that I love social media. Social media is great, and I regularly find myself spending mindless hours…4 min read·Jun 16, 2021----
Josh OstranderHow Socks and the Elaboration Likelihood Method Should Influence your Persuasive Appeals.When was the last time you were persuaded by an advertisement? Not just paid attention to it or enjoyed but, but I mean really, paid…3 min read·May 28, 2021----
Josh OstranderHow Two-Step Theory Affects the Way You Consume News MediaI’m a part of Gen-Z. That’s right, I spend too much time on my phone, I don’t read books as much as millennials, and most importantly: I…3 min read·May 20, 2021----
Josh OstranderRevisiting the Hypodermic Needle Theory in the Digital AgeWe’re in a time like no other. A time where information is more widespread than ever, computers are more accessible and faster than ever…4 min read·May 11, 2021----
Josh OstranderWhy You and Your Brand Should Stay Away from Social Media Platforms like ParlerParler… Huh?4 min read·Dec 1, 2020----
Josh OstranderWhy Event Marketing is So Important…(Especially for Apple)Apple has a reputation for being quite short and to the point with their social accounts. In fact, as of writing this, Apple has gone and…5 min read·Nov 20, 2020----
Josh OstranderWhy to Build a Social Media Crisis Plan and Two Examples to Prove ItWith the vast number of social media users and brands taking advantage of social media, it’s no surprise many brands try so hard to stand…6 min read·Nov 3, 2020----
Josh OstranderWhy Social Media Analytics should matter to you and the most important metrics you should know…For most of the population, social media is all about sharing posts and connecting with your friends. But, for businesses and brands…5 min read·Oct 27, 2020----
Josh OstranderWhy Instagram’s Best Practices (especially Timing) are Necessary to Social Media Success.The internet is forever.4 min read·Oct 20, 2020----